6/15/2010
LAS VEGAS – Be prepared to experience nightlife like never before at New York-New York. ROK Vegas™ is the sexy new nightclub mesmerizing party-goers with riveting mash-ups and rock-inspired imagery. ROK features the first-ever 360-degree video screen in a Las Vegas nightclub. From every angle, guests are surrounded by concert footage, live club feeds, lasers and animation all chosen by the intuitive Video Jockey (VJ). Club-goers revel in the “concert-like” setting as ROK’s DJ spins mash-ups choreographed in time with remarkable video imagery displayed above. ROK’s intimate setting also includes an exclusive outdoor VIP lounge just steps away from the pulsating Las Vegas Strip. Guaranteed to evoke the senses of discerning audiences craving something different, ROK stands out from all other clubs.

“The Las Vegas nightlife scene is constantly evolving,” said Cynthia Kiser Murphey, president and COO of New York-New York. “With the introduction of ROK, New York-New York continues to position itself as an industry leader by offering our guests a one-of-a-kind nightclub experience.”

ROK’s VIP tables feature handcrafted red banquettes with their own dance risers; built-in storage for personal belongings and custom tables that house ice, bottles and accoutrements.

“ROK is completely different from anything else in Las Vegas,” said Jonas Lowrance, partner of ROK. “We’ve thought of every detail, down to the most advanced video system in the world. Our guests are treated to a nightclub experience that will leave a lasting impression.”

Guests will appreciate the approachable, hip ambiance of ROK. World-famous interior designer Francois Frossard, widely recognized for his designs in nightlife including hotspots such as Mansion and SET in Miami, created ROK’s striking setting. Every detail of the club’s interior is designed for a comfortable yet enticing experience.

ROK is located at New York-New York, 3790 Las Vegas Blvd. S., Las Vegas, NV 89109. For more information, please visit www.rokvegasnightclub.com, www.nynyhotelcasino.com or call (702) 740-6ROK(6765).

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Media contacts:
Ashley Farkas
MGM Resorts International Public Relations
(702) 650-7510